Prostate Cancer -- Increased Incidents Among Aging "Boomers" Spawns New Life-Saving Role for Women

New York Urologists Aim Unusual Prostate Awareness Campaign at Gender Without Prostates

"A Women's Guide to Prostate Health"

-- Website and E-blast Calls-to-Action Seek to Educate and Enlist Half of the Population that Doesn't Have Prostate Glands and to Urge Men to Get Examined --

New York, NY (April 14, 2008) [Goal is to Reach One Million Women by End of 2008]

New York, NY (April 14, 2008) – With over 230,000 men expected to be stricken with prostate cancer in the U.S. this year alone, and with approximately one-third of all men over 50 at risk for developing prostate cancer, and with benign prostate conditions ranked as the number one benign disease among men over fifty, Prostate Healthcare of New York in New York City has launched the first ever prostate health awareness web-site and direct outreach campaign exclusively focused on women. The site is designed to inform women about the early warning signs of prostate conditions, describe the key role they can play in the prostate health of their men and to motivate women to actively and aggressively encourage their men to seek regular prostate exams.

Empowering Women with "Prostate Radar" - 10 Simple Signs

"For over twenty years, we have grown increasingly aware of the critical role women play in caring for the men in their lives who are going through prostate medical treatment and/or prostate surgery. We now want to bring women into the prostate health picture earlier in the detection process to encourage the men in their lives to seek early medical examinations," says Dr. Irwin Leventhal, co-director of Prostate Healthcare of New York.

"By arming women with ten, simple-to-detect signs and behaviors that can indicate possible prostate health problems, we believe we will empower females with, what we call, 'Prostate Radar', sensitizing them to changes in their men's behavior related to possible prostate conditions and motivate them to encourage their husbands, fathers, brothers and significant others to get regular urological check-ups, that may often lead to earlier, life saving treatment," adds Dr. Leventhal.

"Men are often reluctant or afraid to face health problems, admit they are sick or show weakness," says Dr. Fine. "Left on their own, men, more often than not, dismiss the signs and symptoms associated with a prostate condition. But women, on the other hand, if educated about the signs and behaviors of prostate conditions, can become 'Prostate Compliance Officers" - making sure men act more like women when it comes to seeking early medical help," Fine adds. According to Dr. Fine, "women represent a heretofore untapped ally in today's war on prostate disease."

The "Women's Guide to Prostate Health" Website (womensprostate.com)

The simple to navigate "Women's Guide to Prostate Health" website focuses on ten signs of a possible prostate problem:

  • In the car, is he stopping more often to visit the restroom?
  • Are social activities increasingly revolving around frequent bathroom visits?
  • Does he wake often to urinate?
  • Does his underwear have urine stains?
  • Do you hear complaints about a weak flow with less force and having to "push" the urine out?
  • Does he say it feels like his bladder is not emptying?
  • Does he complain of trouble starting or stopping urine flow?
  • Does it appear he is unable to urinate naturally?
  • Does he complain about burning or painful urination?
  • Has he mentioned blood in his urine, painful ejaculation, or frequent pain in the lower back, hips or thighs?

Email Blasts and Speaking Engagements to Create New Community

In addition to the website, Prostate Healthcare of New York is tapping into their patient and "friends and family" email list to begin an aggressive e- blast campaign - sending the "Women's Guide to Prostate Health" to thousands of recipients who will be encouraged to forward the "Guide" to as many women as possible.

Dr. Fine and Dr. Leventhal will also reach out to women through speaking engagements before women's groups. The goals is to reach one million women with the "Women's Guide to Prostate Health" message by the end of 2008.