The Prostate: A New Role for Women in a New Kind of Sex Talk.

New York, NY (April 15, 2008) Dear Dr. Zdrok,

Mention the prostate and most men, well, simply shrivel up.

Mention prostate cancer and it would be safe to say that most men immediately think of either the possibility of death or the prospect of living the rest of their life incapable of performing sexually.

Today, with the annual incidents of prostate cancer totaling a startling 230,000 per year, with benign prostate disease one of the top three diseases affecting men over 50 and with sexual dysfunction and incontinence uppermost on men's minds, there is no wonder that the prostate has achieved a new level of status in bath rooms, bed rooms, parlor rooms and board rooms. In fact, the prostate might just be today's most talked about sex "organ" among over 50 men.


The Role of Women

But there is another side to the prostate story: The impact prostate conditions have on relationships, sexual and otherwise.

For this reason, two prominent New York prostate specialists have modified the target of their conversations and have begun to spend more time talking to women, yes, women about the warning signs of prostate conditions.

In fact, they have just launched a national campaign to make women aware of the ten most critical signs of prostate problems. Their goal is to reach over one million women this year.

As the release below details, the team behind Prostate Healthcare of New York has posted for the first time, a free website for women. The site grew out of their 20 plus years of clinical practice where they came to realize that women tend to pay more attention to signs of health problems while men tend to ignore them. In the opinion of Drs. Eugene Fine and
Irwin Leventhal, the intervention of women can save hundreds of thousands of lives each year, preserve relationships and give men hope that right now is sorely lacking.

I am writing in the hope that you will be able to expose to people everywhere, through your Penthouse column and your show on Sirius Radio, the invaluable role women must play in this most ubiquitous of diseases.

Exposure for the ten signs of prostate conditions, the counsel of Drs. Fine and Leventhal and the availability of the first ever prostate website for women - "A Women's Guide to Prostate Health", would greatly benefit from the platform you can provide. In turn, I trust you will agree that the prostate discussion would be a perfect extension to your already powerful editorial and programming.

I invite you to take a look at the attached release. Based on your interest, I'd be happy to organize a pre-interview phone conversation with either Dr. Fine or Dr. Leventhal for your Penthouse column or for your Sirius radio show. Please feel free to contact me at my office or on my cell. Thanks for your kind consideration. I look forward to talking with you.


Mark Weiss